Getting the right stock in your toy store is important. You want to sell toys that kids, and their parents, want to buy; however, you'll have to compete with other retailers. You work in a competitive market.
It helps to find a way to differentiate yourself from other stores. If you can do this, then you give people a reason to shop with you. For example, you could start to stock toys that are made in America. What are the benefits of doing this?
Promote the Domestic Economy
Manufacturers make toys all over the world. Often, toy stores buy from overseas manufacturers and suppliers to make cost savings. However, there is an argument that you can sell domestic products just as effectively.
If you sell American-made toys, then you support the domestic economy. This is a selling point for some consumers. For example, some parents might prefer to buy toys that are made in this country. They might prefer to spend money on domestic products to support American companies.
Avoid Quality Problems
Not all overseas toy manufacturers work to American manufacturing standards. You have to be very careful to stock products that meet the appropriate quality and safety regulations; however, it's not always easy to identify toys that are compliant and that aren't making false safety claims.
If you buy toys that are made in America, then you stand a better chance of selling toys made from quality materials. Domestic manufacturers understand the standards they should meet, so you should have fewer quality and safety problems. People will continue to visit your store if they know that they can buy high-quality products that are safe for their children.
Improve Your Delivery Chain
Ordering toys from overseas isn't always an easy process. You have to wait for orders to ship and arrive; you can't control hold-ups and problems in a foreign country.
It is also harder to make quick orders when you spot a toy that is about to become really popular. If you want to get ahead of the game and stock the toy, you might have to pay expedited shipping costs to get it quickly. This affects your profits.
If you buy American-made toys, then you get quicker shipping times. The toys simply don't have as far to travel. You can get them on the shelves faster and at a lower cost. This is also a more environmentally friendly solution.
To find out more about the benefits of stocking domestic products in your store, contact manufacturers or suppliers of American-made toys.Share